Most tradespeople get work through word of mouth. But a simple online presence — even just a Facebook page with regular posts — can bring in 2-3 extra jobs a month. AI makes the marketing part take 10 minutes a week instead of hours.
"I'm a [trade] in [city]. I just finished [job description] for a customer in [suburb]. Write a Facebook post about it that shows the quality of work without being too salesy. Mention the area (local SEO), what the job involved, and that we're taking bookings. Under 100 words, friendly, local vibe. Don't use hashtags."
"I'm a [trade] in [city]. Write a Facebook post with a practical tip about [topic — e.g., checking your hot water cylinder before winter, why a dripping tap costs money, when to call an electrician vs doing it yourself]. Make it genuinely helpful, not just a sales pitch. Under 150 words. Friendly, practical, local."
"Write a short Facebook post for my [trade] business in [city]. It's a 'thanks for supporting local' message. Mention we're a locally owned business, we care about our community, and we appreciate the support. Keep it genuine, not cheesy. Under 80 words."
If you haven't claimed your Google Business Profile, do it today. It's free and it's how people find you when they search "[trade] near me."
AI can help you write:
Good review:
"A customer left me a 5-star Google review saying: '[paste review]'. Write a short, genuine thank you response. Mention the specific thing they praised. Under 50 words."
Bad review:
"A customer left me a [star]-star Google review saying: '[paste review]'. Write a professional, calm response that acknowledges their concern, doesn't make excuses, and invites them to contact me directly to resolve it. Keep it short and don't get defensive. Under 80 words."
If you sell products or do work that can be listed:
"Write a Trade Me listing description for [product/service]. I'm a [trade] in [city]. The key features are: [list]. The price is $[amount]. Make it clear, professional, and include a call to action. Under 100 words."
Marketing is cumulative. 3 posts a week = 150 posts a year. Even if each post only reaches 50 people, that's 7,500 impressions of your business name in a year. When someone in your area needs a [trade], your name is the one they've seen recently.
The tradies who win on social media aren't the ones with the best content — they're the ones who post consistently. AI makes consistency easy.
Key Takeaways